9 Best Options in 2023
Want to build an ecommerce store but lack web development skills? A website builder is just the fix you need. A good ecommerce web builder can help you tackle the hassles of store setup and start making sales quickly.
But with so many website builders out there, figuring out which tool is best for ecommerce may seem like a daunting task. Don’t worry though: after comparing and testing different options, we’ve compiled a list of the nine best ecommerce site builders
Notably, each site builder on the list serves a specific purpose. So you’ll not only find options for creating an online store, but also for managing various aspects of your ecommerce business.
9 best ecommerce website builders
Best for: All-in-one store building
Shopify is the simplest way to build an online store. Its ecommerce platform lets you create a design, layout, and menu without any coding skills. You can choose from more than 100 professional templates with integrated features, such as custom domains, web hosting, abandoned cart recovery, and other powerful functions.
Shopify lets you sell online through your store and across various channels, including Etsy, Amazon, and eBay. Plus, its native payment processor—Shopify Payments—makes it easy to accept different payments. Your customers can pay using their preferred payment method, with options like PayPal, credit card, Apple Pay, and bitcoin available.
Integrated web hosting and unlimited bandwidth
Over 100 professional themes built by renowned designers
SEO tools to improve search engine performance
App store with over 4,000 marketing, shipping, and customer support tools
Price: From $5/month
Best for: Small businesses
Powered by Square, Weebly is an online store builder ideal for small to medium-sized businesses. You can use it to create a small online store without getting lost in any technical elements. The builder is meant for beginner users and allows anyone to build a website for free.
However, you won’t be able to use a custom domain until you buy a plan. While the free plan offers a few handy features, like coupons and real-time shipping, you’ll need to upgrade if you want to grow beyond that.
If you’re already using Square for payments, you can look into Square Online. Like Weebly, it also lets you build a professional online store in minutes with no frills.
Easy-to-use website builder and media library to walk you through store creation
Bulk inventory features to edit large batches of items in one go
User-friendly coupon builder to create promotions for your brand (on paid plans)
Price: From $6/month
Best for: Creatives looking to sell products online
Squarespace is the best ecommerce site builder for creatives. Its design editor lets you customize the text, images, and color to align with your brand. However, you can’t sell anything online until you subscribe to an ecommerce plan.
When using Squarespace’s basic ecommerce plan, you can only accept payments via PayPal, Stripe, Afterpay, and Apple Pay. With the Commerce Advanced plan, you can sell subscriptions and gift cards to your customers.
If you don’t want to deal with the moving parts of Squarespace ecommerce, you can always convert your basic website into an online store. The Shopify Buy Button (a tiny piece of embeddable code) lets you do that for just $5 a month, along with offering access to more than 100 payment gateways, shipping integrations, sales tracking, and more.
Custom WYSIWYG editing to support complex layouts
Automatically responsive image scaling and web designs
Accounting, sales, and marketing tools via third-parties
Price: From $26/month
Best for: Individual sellers
Wix offers a non-technical website builder that also works for online stores. You can use Wix’s customizable templates, web hosting, and domain registration to develop an online presence. Wix offers a drag-and-drop editor to help you build a layout that meets your needs.
Managing your online business is easy with Wix’s tools. You get solutions for tracking orders, selling on multiple channels, accepting online payments, and building abandoned cart campaigns. However, some vital inventory management features and dropshipping support are not present in Wix’s basic plan.
So if you have a large inventory or plan on dropshipping, you may want to choose a Wix alternative.
Simple editor to build your online store without hassle
Customizable themes to tailor your website
SEO-optimized product pages to attract search engine visitors
Price: From $23/month
Best for: Brick-and-mortars looking to build an online presence
3dcart offers shopping cart software retailers can use to sell products online. While the features aren’t as extensive as other store builders like Wix or Shopify, you get access to mobile-responsive themes and sales reporting at an attractive price.
3dcart can be the ideal builder for those looking to create an online presence quickly. But with a learning curve and limited templates, you won’t have much creative control over your site.
90+ ecommerce website templates to help you launch a store quickly
Over 160 payment methods, all integrated into your site
Abandoned cart notifications to help you capture lost sales
Price: From $19/month
Best for: People familiar with WordPress
WooCommerce is an open-source web application for merchants using WordPress. It lets you turn any WordPress website into an online store without coding. This gives you access to inventory management, secure payments, and dropshipping integrations.
You can also extend WooCommerce’s functionality with thousands of add-ons and extensions. The platform is known for having a large community of developers, which you can easily access to make advanced changes to your WooCommerce site.
Open source for complete control over your website’s functionality and appearance
Mobile-optimized stores to make your items look good on any device
Exclusively integrates with the WordPress ecosystem
Best for: Building a lightweight online store
Zyro is a great choice for sellers who don’t require all the bells and whistles. You can use its drag-and-drop builder to create a lightweight store without much effort. There are 24 professionally designed templates, each offering customization to help incorporate your brand.
Zyro also has integrations for Facebook ads, Google Tag Manager, and Google Analytics, so you can track visitor activity to improve your advertising and marketing efforts. The company doesn’t offer a free plan, so you have to pay upfront to build your ecommerce store.
Grid feature to edit, add, or remove web elements
Simple CRM to manage coupons and emails
One dashboard for everything from payments to customer support
Best for: Data-driven sales
Operational since 1999, Volusion offers all the basics you need to start selling online. You can use its site builder to create a homepage and product pages, add unlimited items, and connect over 30 payment gateways.
Volusion is known for its performance data. You can easily access inventory and analytics to understand how your store is doing and where to adjust. Stores also boast a “suggested products” feature to increase average order volume. A drawback is that Volusion doesn’t let you sell digital products. So if you want to sell art, ebooks, or music, you should look elsewhere.
Drag-and-drop content blocks for text, images, reviews, and more
Recurring pricing features for subscription businesses
Zero transaction fees on all Volusion plans
Price: From $26/month
Best for: Fast website creation
GoDaddy is a simple ecommerce builder that caters to beginners. You can use it to create an online presence with a professional theme. GoDaddy offers the option to create a full-on store with tools like payment processing, web hosting, and SSL included.
However, GoDaddy doesn’t have advanced ecommerce features like integrated shipping and custom reports. You can use it to sell across various ecommerce channels, but you’ll need to consider another builder if you want more than the basics.
Integrations with Facebook and Instagram
Various payment options like Venmo and Google Pay
100+ mobile-friendly templates to build a responsive site
Price: From $26/month
Identifying the best ecommerce website builder
Now that you know what the best website builders for ecommerce are, it’s time to do a test run. Many of these builders offer a free trial, so it won’t cost you much to get a better idea of which tool is right for your business.
Once you’ve identified the right tool, you’ll find it easy to build an online store that impresses your customers and makes sales for you consistently. Good luck!
Ecommerce website builder FAQ
Is it easy to create an online store?
Yes, site builders like Shopify offer well-designed themes to help you launch a store in minutes. You can customize text, images, layouts, colors, and more to align your store with your brand.
How much does it cost to build your own ecommerce website?
An ecommerce web builder lets you build an online store at a low cost. Platforms like Shopify also offer a free trial, giving you the time to create the best online store and pay after the trial ends.
What are the best free ecommerce website builders?