Which One Should You REALLY Be Using in 2022?

When it comes to building sales funnels and selling products and services online, using the right software is essential. Today, we’re going to be comparing Kartra vs ClickFunnels: two of the most popular online marketing platforms currently available.

While both Kartra and ClickFunnels offer a lot of the same features, there are a few key differences between the two. This means that one will probably suit you better than the other, depending on the type of business you run.

We’re going to be outlining the features of each product, so you can see which one best suits your needs.

We will also look at the pros and cons, the pricing, and how easy they are to use.

This will give you everything you need to know to make an informed decision before committing to a paid plan.

Kartra vs ClickFunnels: The Main Differences

In a rush? Don’t worry! These are the main differences between Kartra and ClickFunnels.

Kartra can split test your emails, including broadcast emails. This feature will automatically detect which variation is performing best, and switch to this going forward to maximize your conversion rate. While ClickFunnels can split-test funnels, it doesn’t automatically split test emails. This would need to be done manually by splitting your list.
Kartra’s Basic plan includes email marketing. ClickFunnels’ most basic plan costs the same amount but doesn’t include email marketing. If you’re on this plan, you would need to consider the additional monthly cost of a separate email marketing software.
ClickFunnels offers a wider range of native integrations. It integrates seamlessly with the most popular email marketing and CRM software.
Kartra offers integrated calendars and booking management features. This makes it a great option if you’re a coach or business owner who takes appointments or bookings. ClickFunnels unfortunately doesn’t offer these features.

Overall, Kartra is the winner in this ClickFunnels vs Kartra comparison. Read on to find out which areas each product excels at, and why.

Kartra vs ClickFunnels: Overview and Key Features

Both Kartra and ClickFunnels are designed to help entrepreneurs make extra money online on autopilot.

Both are ideal for selling products (both physical and digital) and services online. They are also suitable for almost any industry, from skincare products to health coaching, and everything in between.

In this section, we’re going to be giving you an overview of each company and comparing some of its key features.

What is Kartra?

Kartra vs Clickfunnels: Kartra homepage

Kartra was founded in 2018 by marketers Andy Jenkins and Mike Filsaime. It’s proven popular with marketers around the world because of its easy-to-use interface and affordable price point.

Kartra is an all-in-one platform that gives you everything you need to run your online business in one place.

From email marketing to sales funnels and even a page builder, Kartra gives you everything you need to successfully run your business.

Because everything is in one place, all the different elements work seamlessly together, taking all of the stress out of running an online business.

Kartra’s Main Features

Kartra’s key features include:

Page builder
Lead generation
Email and SMS marketing
Membership portal builder
Surveys and quizzes
Video hosting
Calendars and scheduling
Run affiliate programs for your products
Kartra Agency
Access to Kartra Marketplace

What is ClickFunnels?

Kartra vs Clickfunnels: Clickfunnels homepage

ClickFunnels was founded by Russell Brunson back in 2014. It’s been around a little longer than Kartra and has built a huge following of loyal users in this time.

ClickFunnels is an all-in-one sales funnel builder and marketing platform that makes it easy to sell products and services online.

All the tools you need to promote and run your online business are included with ClickFunnels. This means you don’t need to hire developers or a tech team. You can manage it all yourself!

The software is specifically designed to guide your visitors and customers through the sales process. This makes it easy for users to find and purchase the product they need, and even if they leave the page at some point in the sales process, you can easily follow up with them and finish the transaction later.

You may also be interested in our post on ClickFunnels alternatives.

ClickFunnels’ Main Features

ClickFunnels’ key features include:

Drag-and-drop web page editor
Easy-to-use funnel builder
Ready-made sales funnel templates
Smart shopping cart
1-click upsells
Video integration
A/B testing
Marketing automation (email and Facebook)
Lead generation
Membership sites
Run affiliate programs for your products

Kartra vs ClickFunnels: Which is Easier to Use?

Both Kartra and ClickFunnels have been designed to be very easy to use — for beginners and professionals alike. 

All of the elements of Kartra work seamlessly together. This means you will never have to worry about trying to integrate with other software.

This also means that if you have a question or feel stuck with anything, you only need to contact one support team.

Kartra’s drag-and-drop interface means you can easily create beautiful pages without needing to hire a developer. You can also design complex sales funnels in minutes, using the drag-and-drop sequence builder.

Similarly, ClickFunnels is refreshingly easy to use.

Like Kartra, all of the elements work seamlessly together, and everything can be operated from the user-friendly dashboard.

You can start from scratch, or take advantage of the beautiful templates ClickFunnels offers, and customize them to your requirements. Almost everything is done using a drag-and-drop interface, so absolutely no coding is required.

ClickFunnels’ page builder uses color-coded building blocks that make it easy to create a great layout in minutes.

Sections, rows, columns, and elements can all be dragged into place to create your perfect page. Each element can then be customized to match your branding, and you can add images, videos, and copy as required.

The Verdict: It’s a draw. Both Kartra and ClickFunnels are incredibly easy to use. Beginners and professionals alike will love the drag-and-drop interfaces of both products, which make it easy to build pages and funnels in minutes.

Kartra vs Clickfunnels: Integrations

Although ClickFunnels and Kartra both include almost everything you need to run your business, there may be occasions where you want to integrate with another software that you already use and love.

Kartra offers over 20 native integrations. These include big names like:

Google Calendar

If the product you want to integrate with isn’t offered as a native integration, you can easily connect your favorite services using Zapier. You can also use Kartra’s API, IPN, and Custom App system to create custom integrations.

ClickFunnels also offers a range of native integrations. These include:

…And more! You can view the full list of integrations here. You can also access ClickFunnels’ API through your account settings to create custom integrations.

The verdict: ClickFunnels wins! Overall, ClickFunnels offers a wider range of native integrations compared to Kartra. It also offers a choice of more popular software to integrate with, such as ConvertKit and Salesforce CRM.

Page Building

When it comes to building web pages for your business, both Kartra and Clickfunnels offer similar features.

Kartra uses a drag-and-drop page builder that enables you to create a high-converting sales page in minutes. You can create a beautiful user-friendly website yourself, without the need to hire a designer to create it for you.

Because your website and pages are built within the Kartra ecosystem, everything will connect seamlessly to the other tools included. This means you can add forms, calendars, videos, and more, at the click of a button.

Kartra Pages includes over 500 templates that can easily be customized to your requirements.

Every page you build is automatically mobile responsive. This means your website, pages, and forms will all look great, whichever device your customer is using.

There is a huge range of features available to make your pages stand out too. These include:

Parallax scrolling
Dynamic countdown timers
Dynamic backgrounds
Pop-ups and forms

…And more!

Similarly, ClickFunnels uses a drag-and-drop interface to build pages. The page builder allows you to create websites and landing pages, which you can then save to reuse for future campaigns.

There are tons of dynamic elements to choose from which you can add to your pages with the click of a button. These include:


Since email marketing and checkout pages are included with ClickFunnels, they will integrate seamlessly with your page to create a high-converting sales funnel that’s ready to go in minutes.

The Verdict: Kartra wins! (but just barely!) Kartra and ClickFunnels both make it easy to build pages for your business. Kartra has a slight edge because it offers parallax scrolling and dynamic backgrounds. Although it’s possible to create these effects with ClickFunnels, it’s a LOT more complicated.

Email marketing and Automation

Both Kartra and ClickFunnels include email marketing features. This means you can import your list from your existing provider and manage everything in one place.

Kartra email is extremely easy to use. You can choose from a range of beautiful templates, and customize them to suit your branding.

Kartra email includes:

Intelligent split testing
Behavior-based automation
Drag-and-drop templates
Personalized messages using custom tags
Advanced analytics

The intelligent split testing allows you to A/B test your emails on autopilot. You can test your subject lines and content. Then the software will automatically detect which is performing best and switch to this to maximize your conversions.

Once an email has been sent, you have access to the advanced analytics board. This will give you valuable insights into the performance of that email.

It allows you to view:

The average revenue per recipient
Revenue per click

Kartra vs Clickfunnels: Analytics

ClickFunnels’ email marketing is included in their Follow-up Funnels feature (formerly Actionetics).

When you capture their email in the front-end funnel (usually using ads or social media), you might only break even. The follow-up funnel allows you to retarget that lead with new offers by email or text message.

You can also use this feature to send broadcast emails, such as newsletters, to your lists to let them know about special offers and other events.

Similar to Kartra, you can also view detailed analytics which allows to you monitor the performance of your emails. This allows you to see:

Opens (by user)
Revenue per email

Although it’s possible to split test your emails, it can’t be done automatically as it can with Kartra. You can split test your emails by splitting your list and monitoring the results manually.

The Verdict: Kartra wins this round! 

Funnel Building

Now we’re going to compare Kartra vs ClickFunnels side by side for their funnel-building capabilities.

Kartra’s Funnels and Campaigns feature allows you to build high-converting sale funnels for your business in minutes.

The funnel builder is super easy to use, even for newbies. It allows you to build funnels that run on autopilot, with different outcomes depending on the actions and behavior of your leads.

The main features of Kartra’s Funnels and Campaigns feature include:

Video content
Automatic user tagging depending on their behavior
Automated emails

The funnel builder lets you visually build your marketing funnel, so you can see exactly how everything works together.

Kartra vs Clickfunnels: funnel building

You can also take advantage of Kartra’s tested and proven campaigns. These are essential funnel templates, complete with copy that has been proven to convert. Everything is already done, including automation, so all you need to do is adjust the content, videos, and images to suit your brand, and you’re ready to go.

If you’ve created your own campaign that’s working well, you can sell your funnel template to other users in the Kartra Marketplace. This is a great way to add another income stream to your business!

ClickFunnels is very similar when it comes to building funnels. Using ClickFunnels’ funnel builder, you can choose the goal of your funnel. Choices include:

Lead generation
Generate sales
Webinars or events

It then provides you with all of the pages you need to create the perfect sales funnel for your marketing campaign.

You can easily change the order or add extra pages using the drag-and-drop builder. Finally, you can split test your funnels, and track your stats in the dashboard.

The Verdict: It’s a tie! Both Kartra and ClickFunnels are outstanding when it comes to building high-converting funnels for your business.

Customer Support

Having access to a friendly and helpful customer service team is essential when you are running an online business.

If you run into any problems, it’s important that you can chat with someone from the support team to quickly rectify your problem. After all, every second that your business isn’t working as it should be is money down the drain when it comes to online business!

Kartra offers support via email (ticketing) and live chat. Live chat is available Monday – Friday 8:00am PT – 12:00pm PT and 12:00am – 4:00am PT. So whatever time zone you’re in, you should be able to chat to someone in real-time on the same day.

Kartra also offers support documentation and access to training (Kartranaut) for every feature in Kartra. This means if you’re only having a small issue, you can usually solve the problem yourself in minutes.

Likewise, ClickFunnels also offers chat support. This can be accessed via the help button, followed by ‘Get Support’ in your ClickFunnels dashboard.

ClickFunnels also provides users with access to in-depth video tutorials, help docs, and even live webinar training to help you get the most from the software.

The Verdict: ClickFunnels wins! Overall, ClickFunnels comes out on top when it comes to customer support. It’s a close call, but ClickFunnels live webinar trainings are a great additional feature that Kartra doesn’t offer.

Delivering Courses and Memberships

Adding a membership stream to your business is a great way to generate recurring monthly revenue. Both Kartra and ClickFunnels can be used to deliver courses and memberships to your audience. But which is better overall?

Kartra’s membership features enable you to create multi-tier memberships in your own membership portal. You can choose from a wide range of beautiful professionally-designed templates for your membership site, and customize every area to match your branding.

Within your membership, you can create courses if you wish, too. Your membership portal can host:

You can enable the drip content feature to allow course content to be delivered on a set schedule. This prevents users from downloading all of the content and canceling their membership, ensuring maximum revenue for your business.

The member management feature gives you an overview of all of your members and their progress. Here, you can view their access level and progression through each course. You can also see when a member has canceled their payment, enabling you to quickly revoke access to the content.

membership management

ClickFunnels’ membership funnels work in a similar way. After being taken through a membership sales funnel, users can sign up for a membership where you can provide access to members-only content and courses.

You can create your membership area by using one of the pre-built templates and customizing it to your needs. Here you can add different types of content, including video, audio, PDF, and slideshows.

The Verdict: It’s a tie! Both Kartra and ClickFunnels give you the tools you need to create a basic course or membership. It’s worth noting that neither option allows you to create assignments or certificates for your courses like you can with other dedicated online course software.

Affiliate Management

Both Kartra and ClickFunnels include an affiliate management feature. This allows you to utilize affiliates to help promote your products or services.

This is a great way to reach a wider audience without having to pay a penny until a sale has been made.

Kartra’s affiliate management program includes all of the features you need to run a successful and profitable affiliate program. The fact that it’s built into the Kartra eco-system means you can manage absolutely everything from one place.

This includes:

Affiliate screening
Custom landing pages for your affiliates
Multiple commission tiers
PayPal adaptive payments
Joint venture brokers
Custom affiliate portal
Affiliate-only email list

Kartra provides you with a detailed affiliate dashboard and analytics so you can see how each affiliate is performing.

You can also view other important data such as earnings per click, affiliate traffic, commissions, and refunds.

ClickFunnels’ affiliate management feature is known as the ‘Backpack affiliate program’, and it’s very similar to Kartra’s affiliate management suite. It allows you to set up your affiliate program, manage affiliates, and pay commissions all in one place.

The main difference between Clickfunnels and Kartra when it comes to affiliate management is that Backpack uses ‘sticky cookies’. This means that not only will an affiliate earn a commission on the first sale they make with you, but they will also earn commissions on all future purchases that customer makes too. 

The Verdict: ClickFunnels wins! Although both affiliate management systems are fairly similar, ClickFunnels’ offers sticky cookies, whereas Kartra offers 30-day cookies. Sticky cookies are more likely to attract the best affiliate marketers to promote your business, as they will continue to be rewarded for every sale from the customer they refer.


Being able to offer your customers quick solutions to their problems is a vital part of any online business.

Kartra has a built-in helpdesk feature, which means you don’t need to use separate helpdesk software such as Zendesk or HelpDesk.

Kartra Helpdesk includes everything you need to provide effective support, including:

Automatically send help tickets to the right department
Multi-agent collaboration
Canned response templates
Integrated billing
Tickets and real-time chat

You can also track how long your support team takes to respond to and resolve tickets, and even analyze the terms searched most frequently in your ‘help’ bar. This will enable you to create support documents that give customers the help they need right away.

These features enable you to immediately see what problems a customer is having so they can be resolved as quickly as possible.

In addition to all this, Kartra includes a ‘self-billing portal’. Here, customers can view and update their own patent information, download invoices, and cancel their own subscriptions.

ClickFunnels doesn’t have an integrated helpdesk feature, so you would need to connect Zendesk or another support app to provide your customers with live chat support.

The Verdict: Kartra wins!

Kartra vs ClickFunnels: The Pros and Cons

As with all software, Kartra and ClickFunnels each have their own pros and cons. It’s important to think carefully about these (particularly the cons) and assess what’s really important for your business.

Kartra Pros and Cons

Kartra Pros:

Very easy to use
All-in-one marketing platform
Integrates well with other platforms
Easily build automated sales funnels and campaigns
Automated A/B testing for emails
$1 14-day trial
Create surveys and quizzes
Integrated calendars and booking management features

Kartra Cons:

Courses don’t include certificates
Quite expensive
Support is not available 24 hours

ClickFunnels Pros and Cons

ClickFunnels Pros:

Easily create high-converting sales funnels in minutes
Lots of marketing courses included
Access to high-converting ready-made funnels (Share Funnels)
Easy to A/B test funnels
Integrates well with most popular software
Great support and community
14-day free trial

ClickFunnels Cons:

Courses don’t include quizzes, assignments, or certificates
It’s expensive
The basic plan doesn’t include email marketing (follow up funnels)
The membership area doesn’t offer progress tracking

Kartra vs Clickfunnels: Pricing

Now it’s time to compare Kartra vs ClickFunnels when it comes to pricing.

As well as looking at the overall monthly cost, it’s also important to consider exactly what’s included in the price and if you’ll need to pay for anything extra.

Kartra Pricing

Kartra vs Clickfunnels: Pricing

Kartra offers four pricing plans: Starter, Silver, Gold, and Platinum.

The Starter plan costs $99/month, or $79/month if billed annually. This plan includes up to 2,500 leads, one custom domain, 15,000 emails per month, and 50GB bandwidth.

With this plan, you can host 100 pages, 50 videos, and sell up to 20 products. You can also use Kartra to build up to 2 membership sites on this plan, and add one team member.

The Silver plan costs $199/month, or $149/month if billed annually. This plan includes up to 12,500 leads, three custom domains, unlimited emails, and unlimited bandwidth.

With this plan, you can host unlimited pages, unlimited videos, and sell unlimited products. You can also use Kartra to build unlimited membership sites on this plan, and add unlimited team members.

The Gold plan costs $299/month, or $229/month if billed annually. This plan includes up to 25,000 leads, five custom domains, and everything from the Silver plan.

The Platinum plan costs $499/month, or $379/month if billed annually. This plan includes up to 50,000 leads, ten custom domains, and everything from the Silver/Gold plans.

Kartra is currently offering a 14-day trial with access to all features for just $1.

Try Kartra for just $1 right here

ClickFunnels Pricing

ClickFunnels offers two main subscriptions: ClickFunnels, and ClickFunnels Platinum (formerly Etison Suite).

The ClickFunnels plan costs $97/month. This plan enables you to build up to 20 funnels and up to 100 pages. It also includes access to FunnelFix, which provides you with hours of courses and training in online marketing.

ClickFunnels Platinum costs $297/month. This plan allows you to create unlimited funnels and pages. It also gives you access to ‘Follow Up Funnels’ which gives you email marketing features.

ClickFunnels is currently offering a 14-day free trial which gives access to all features.

Try ClickFunnels for Free Here

The Verdict: Kartra wins! Although at first glance Kartra and ClickFunnels seem to be fairly level when it comes to pricing, there are some differences when it comes to the features included with each plan.

The ClickFunnels basic plan doesn’t include email marketing, so you would need to purchase separate software for this which would add to your monthly costs.

The Verdict: Kartra vs Clickfunnels – Which is Better Overall?

So who is the winner in the Kartra vs ClickFunnels battle?

The truth is, these two tools are actually pretty similar. However, there are a few small differences that might mean one is a better choice for you than the other.

Overall, it has to be said that Kartra offers better value for money. The price is comparable to ClickFunnels, but it does include a few additional features.

If you’re looking for an all-in-one sales funnel and marketing tool that includes email, then Kartra is the way to go. Without a doubt.

Not only is Kartra Email included on Kartra’s most basic plan, but when you compare it to the ClickFunnels Platinum plan, it offers more advanced email marketing features such as automated A/B testing.

Kartra’s interface is also more pleasing to the eye. It’s sleeker, whereas Clickfunnels’ interface – and sometimes even the templates – looks a bit more clunky. 

The built-in calendar and booking management system make Kartra a great choice for coaches and other businesses that schedule appointments.

Overall, you can run your entire online business using Kartra if you wanted to, making it a great value option for entrepreneurs.

That being said, ClickFunnels might still be a good option for you if you’re purely looking for a sales funnel builder.

If you already have a website and email marketing software, ClickFunnels can provide you with all the tools you need to build high-converting sales funnels.

You can use your funnels alongside your existing website, and promote them with paid ads and social media.

Read our full ClickFunnels review to find out more.

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